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Principles of Strategy

Strategic decision-making involves thinking about the long-term course one will take through a broad competitive landscape. Strategy provides the direction for operations. Operational planning and decision-making, in turn, guide tactical decisions made in the heat of battle.

When strategy is in place, the organization sits in a position that Sun Tzu called shih.  Sun Tzu's army did not have a specific program or plan, but understood the compeititive landscape and all of its options.  As the battle begins, decision-makers high and low know what to do as each contingency plays out.

Strategy is, simply, the art and science of options.  It is a matter of understanding current options, creating new options, and choosing among them.

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